The traditional approach to ecommerce is no longer a good choice for start-ups:

Did you know that..

• Over 80% of ecommerce startups never recover their investment?
• Of the remaining 20% only few recover their startup costs within the first 2 years.
• Most successful ecommerce startups change directions several times before they uncover a narrow niche that makes them successful.

Start cheap and stay cheap - by making small steps Ask any experienced entrepreneur, and they will tell you that the number one reason startups fail is - too much investment upfront. Investing as little as you need upfront (both financially and emotionally) is a major key to being able to change course and make adjustments needed to become successful. Too often, all the capital is invested upfront, leaving no additional resources to later make adjustments. Quite simply, investing too much into efforts that go in the wrong direction is something not many new ecommerce businesses can afford nor survive.

Build your engine while you drive it Many ecommerce sites start with broad coverage of a given market, and once they generate orders (and assuming they are paying attention to the relevant information) they tend to concentrate on a narrower niche – perhaps a few product categories, a certain type of audience, or some benefit to customers not offered by competitors (such as educational resources, quick shipment options or free shipping). As a business begins to get a clearer understanding of their most profitable customers and the need it fulfills for them, the message, marketing focus and site functionality should be adjusted to take full advantage of this knowledge.

Start selling your products within the first month Why limit your exposure by selling via your website only? We will guide you through the process of posting your products in multiple online locations so that you can start generating orders as well as receive valuable customer feedback.

Stay tuned to your customer needs Our real life marketing research tool will help you see what your potential customers want as well as make your newsletter marketing relevant.

If all things fail - reuse this concept and experience for your next idea If the worst comes to worst, and there is simply no market for your products, you are still in a good place because: You initial investment was small enough You can reuse the same concept for another ecommerce idea