The traditional approach to ecommerce is no longer a good choice for start-ups:
- Long time to market
- Heavy investments upfront create inflexibility, both financially and emotionally
- Lack of real life feedback from customers and potential customers
Download our whitepaper about the common challenges faced by ecommerce startups today.
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FAQ
How is 2StepSite different from traditional approach to ecommerce?
Traditional approach means building a fully functional ecommerce website (often with custom web design) from the very beginning, and then marketing it
via the search engines. The initial investment required with the traditional approach can be tens of thousands of dollars, with a typical timeframe of
over 6 months - before you see any results.
2StepSite allows you to get started at a fraction of that cost and begin generating orders within the first month
(assuming the market for your products has been identified).
Most importantly, 2StepSite process is centered around learning from real life data, and is designed to help you stay flexible and tuned to your customer needs.
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Why the traditional approach is no longer a good choice?
With the internet becoming so saturated with websites, as well as offering so many shopping options to consumers, it is becoming increasingly expensive
to market via the search engines. Expensive to the point of being prohibitive to success of an ecommerce start-up.
Traditional approach also implies building a fully functioning ecommerce website from the beginning. In reality, most successful ecommerce sites become
successful after changing directions several times and finally arriving at a narrow niche. (By the way, the more narrow your niche is, the easier and cheaper it is to market).
2StepSite is designed to help you stay flexible and tuned to your customer feedback, and to uncover that profitable niche quicker and inexpensively.
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What about hosted ecommerce solutions (such as Yahoo stores)?
A hosted ecommerce solution is an inexpensive way to get started, however to generate orders you need to market your website. With a hosted
ecommerce solution your website will not be hosted on your own domain, meaning that your search engine marketing investments will be wasted once
you decide to move your site to a non-hosted solution located at your own domain.
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How does 2StepSite help me stay tuned to my customer needs?
2StepSite comes with the real life marketing research tool that helps you see what your potential customers think about specific products you are offering,
and determine which products are the most popular within specific customer niches.
It also makes your newsletter marketing relevant, as you will know what information your customers are requesting from you and are interested in.
2StepSite helps you learn about your customers. Knowing your customers really well is the most important factor in success of your online business.
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Will I get my own website, on my own domain?
Yes, you will get a website with online catalog functionality on your own domain and on your own hosting account. The website will be based on a popular
open source ecommerce platform (meaning that you or any web development firm you hire will be able to make any changes). The website is yours to expand upon and add features and more products, once you decide that it makes
sense for you to do so.
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What happens once I know that my ecommerce idea is profitable?
Then you will decide if it is time to invest in custom web design and additional ecommerce features to add to your site.
You can decide to hire an ecommerce development company and / or an SEO firm to expand on your search engine marketing.
(And we can recommend one of our partners).
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What is the difference between organic SEO and PPC?
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Do you have any other questions? Please contact our support team, we'll be glad to assist you.
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